Order a 1920 Evil Returns - Bollywood and Social Media Marketing case study solution now What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in 1920 Evil Returns - Bollywood and Social Media Marketing case study?Īccording to John P.
Change Management, Sales & Marketing, Case Study Solution, Term Papers Ami had to decide on the next movie's 1920 London digital marketing strategy based on the analysis of 1920 Evil Returns. Total social media spend was INR 0.95 million. Google Ads were used on popular Bollywood websites such as Bollywood Hungama, SantaBanta along with news websites such as India times, Hindustan Times and. Facebook and YouTube were primarily used for the social media campaign. Was the spending-mix effective? What strategy should she adopt for the next movie in the franchisee tentatively titled, ''1920 London''? Ami had used a mix of social media for running the 1920 Evil Returns campaign which ran for 45 days. However, Shah wondered whether she could have done it differently. Active fan engagement and positive word-of-mouth also validated the success of the social media campaign. The social media campaign for 1920 evil returns was very successful and she had the numbers to show for it. She was analyzing the impact of the campaign and wondered whether the right social media mix had been used. The next movie in the 1920 franchise was expected to be released in 2014. In 2012, Shah had designed the social media marketing campaign for the Bollywood movie ''1920 Evil Returns'', which was a sequel to the movie 1920 that was released in 2008. HBR Change Management Solutions Sales & Marketing Case Study | Suhruta Kulkarni, Karthika A S, Unnikrishnan Dinesh Kumar Case Study DescriptionĪmi Shah, founder of IntelliAssist, helped clients to create social media marketing strategies for their products or services and assisted them in the execution of these campaigns.
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